footvolley legends
what did you do?
Art Direction \ Campaigns & Productions \ Scenography & Emotion Architecture \ Progressive PR & Media Relation \ Online & Offline Content \ Digital & Social Media \ Experimental Concepts \ Brand Activations & Events
we produced a tv series
the briefing
For their return to television, Life After Football wanted to create a show that would tie together it’s partners with a fun, competitive concept involving former footballers.
the execution
Footvolley Legends was the show in question and a fitting setting of Ibiza was the venue, where all partners (Corendon, Gassan, Bolas and Casa Ron) were integrated in for exposure across TV broadcasts, social media, online content and more.
the result
The result was an entertaining series that ran for five weeks in the summer on the television channel, Veronica. Replays were available via Life After Football’s website and a range of photography and cinematic video from the event made for ideal content to share across LAF’s social media. The programme will now be shown on Fox Sports, as well.