life fitness
what did you do?
Brand Strategy \ Brand Repositioning \ Progressive PR & Media Relation \ Online & Offline Content \ Digital & Social Media \ Experimental Concepts \ Brand Activations & Events
we are created social content
the briefing
This well known fitness brand wanted original content created by The Hattrick. The aim was to create something that feels real and genuinely entertaining, selling their product through engaging content as opposed to simply advertising.
the execution
The Hattrick initiated the collaboration between Life Fitness and Dutch comedian and actor Najib Amhali. Najib gave a candid interview about the benefits of fitness, while helping us grow Life Fitness’ audience and engagement with their existing followers.
the result
This resulted in informative yet humorous photography and video content, curated and created by The Hattrick. This content was shared on Najib Amhali’s social channels as well, drastically improving the reach of the campaign.