lyle & scott
what did you do?
Branding & Art Direction \ Campaigns & Productions \ Scenography & Emotion Architecture \ Brand Strategy \ Brand Repositioning \ Progressive PR & Media Relation \ Online & Offline Content \ Digital & Social Media \ Experimental Concepts \ Brand Activations & Events
we are their content managers
the briefing
Lyle & Scott is a reputable Scottish brand known worldwide for crafting high-quality casual wear, knitwear and other clothing. They were after a new social media content strategy for their Dutch channel to increase their follower base and create a cohesive narrative around their new stores.
the execution
Based on their iconic heritage and and association with football fan culture, The Hattrick created refreshing photo and video content on a daily basis and is responsible for managing, scheduling and publishing this content, too.
the result
A positive response from the brand, an increase in the amount of followers and a higher engagement rate, helped by the use of some on-brand footballers modelling clothing. This resulted in a long term relationship between Lyle & Scott and The Hattrick.